When running an ecommerce company, there are a lot of tasks to juggle. You may not even feel you have the time, knowledge or tools to carry out some of these tasks. That is where outsourcing comes in. By paying third-party companies to take over tasks for you, you can access talent and resources that you don’t possess and make sure that your company is as successful as possible. Below are 5 tasks that every ecommerce company can benefit from outsourcing.
By Team Savant
Image: Samantha Borges
Product Photography
Displaying high quality photographs of your products on your site is key to generating sales. Customers are not going to want to buy your product if the photos you provide are poor quality. A product photographer will know what kind of angles, backdrops and lighting to use to help your products stand out. Some product photographers may even be able to help you create 360 degree photos.
Search Engine Optimisation
Attracting people to your website in the first place requires a good SEO strategy. This is all about making your website rank higher on search engines by incorporating keywords, creating regular content, increasing page loading speed and making other website changes. Because this is such a complex field, it’s worth outsourcing experts to do it for you. They can help you identify keywords to target and make the right changes to your website.
Order Fulfilment
Once your company starts receiving a lot of orders, it could become difficult to keep on top of fulfilment. Not only could you find yourself running out of space to store stock, but you could find yourself constantly packaging items and hunting down couriers. By outsourcing ecommerce fulfilment, you can solve this problem. A fulfilment company can stock your product for you in one of their warehouses, package it for delivery and ship it to the customer for you.
Customer Support
Being able to answer customer enquiries and complaints speedily is important for maintaining a good reputation. A lot of companies struggle to keep on top of customer support. However, this is a task you can also outsource. There are customer support centres that can answer any emails, instant chat messages or phone calls that you receive. Some of these have staff on hand 24/7 — which allows you to answer questions from customers from around the world at any time of the day.
Bookkeeping
Accounting can be a time-consuming and challenging task for many business owners. Outsourcing an accountant to do your bookkeeping can prevent you from having to do this task yourself. You can also trust that your bookkeeping will be done accurately and that records will be kept organised. Consider looking for a chartered accountant that has experience in ecommerce.
Conclusion
There are other tasks that you can consider outsourcing as an ecommerce company. However, the 5 tasks above are likely to be some of the most essential tasks worth considering. Always take your time to compare the reputation and rates of different companies, so that you save money and get the best quality service.