Let’s explore the 3 reasons why you should invest some time and effort into unique and engaging copy, and to help your customers explore your brand and offers further. Included in your 2025 goals should be an objective to gain more followers and achieve engagement targets plus calls-to-action, after all.
By Team Savant
Image: Kelly Sikkema
To the uninitiated, it may seem as though blog posts aren’t as popular as they used to be. But that’s not the case at all. People still search for well-written content, especially with how much AI churn is out there. They want expertise, and they don’t always want to sit through some influencer talking to them directly on social media, or a ten minute YouTube video. Nor do they always want to browse through Reddit.
But more than just what your readers and visitors are looking for are the very many ways you can make use of and monetise your blog. That’s not to say running a blog is easy money with no effort at all, quite the opposite if you aim to do it correctly. However, no matter if you want to showcase all of the wacky creations you have going on at your microbrewery business, or you want to help explain legal concepts to potential clients who may wish to contact you for a case, running a blog can be helpful.
SEO & PPC Opportunities
A well-maintained blog can help you provide search engines plenty to work with as they point to your business as one to watch in the industry. A good, scheduled set of routine and well-writtne posts about your field show Google you're an active voice in your industry, and for that reason they have an incentive to refer to you as someone in the know. This means when someone searches for topics you cover, your site has a better chance of appearing. You can also use these posts in paid campaigns using excellent PPC services, sending interested readers directly to helpful content instead of a sales page. This tends to work better because you're offering value before asking for anything in return and as people link to you as a person of authority, search engines follow suit.
Natural Organic Traffic
If you’re lucky, blog posts bring in readers who might never find you otherwise, as someone searching for "how to contest a will" might discover your law firm's helpful guide. A craft beer enthusiast might stumble upon your brewery's article about different hop varieties or your face-off beer to beer versus rounds.
These visitors arrive because they're genuinely interested in what you have to say and you can go more deeply into topics or the culture of your brand if you aim to. For example, the website RTings is known for highly comprehensive television reviews, but their YouTube videos only go into a tenth of the detail their hugely comprehensive written posts will. If your customers aren’t solely being pushed through an ad or prompted by social media, that natural discovery often leads to very impressive and strong engagements your brand.
Evidentiary Presence & Expertise
Your blog becomes a record of your knowledge and experience if you sustain it over time and can use it as a form of competence proofing. Each post adds to your credibility if it’s written well and correctly researched. To use an above example, a microbrewery sharing their brewing process shows they understand their craft deeply, or shows you how they documented and experimented with its latest creation.
Over years this can be just as good as social proof, especially if you build a community around your content and have fun doing so.
With this advice, we hope you can more easily run your own blog with confidence.