There’s never been a better time to be a digital marketing agency. But unfortunately, there’s also never been a worse time, too. On the plus side, virtually every business needs a digital marketing agency to ensure that their name gets in front of as many potential customers as possible. But on the other hand, this demand means that there’s a near-endless number of competitor agencies, too. And while you might have some clients, this level of competition means that growing your business can be a challenge. But ‘a challenge’ does not equal ‘impossible.’ We’ve put together 4 handy tips you can implement right now that should result in more clients coming your way.
By Team Savant
Image: Labib Jaffar
Develop Your Niche
You’ll get some clients if you offer general digital marketing services. But you’ll get much better clients if you have a speciality. The companies who are willing to pay the most amount of money for digital marketing services are looking for specialists, not jack-of-all-trade companies. By focusing on one particular industry or niche, you’ll be making it easier for your ideal clients to find you. If possible, try to serve a niche that’s well-represented in your local area and which is underserved by other agencies.
Expand Your Offerings
Some companies will contract you to do one specific job — say, design and build a website that attracts visitors — but others will want you to be responsible for all elements of their digital marketing requirements. If you can’t do that for them, then they’ll have no problem looking elsewhere. As we said, there’s a lot of competition out there! So it’s in your interests to ensure that you can give them what they need. If you don’t have the in-person team to complete a task, then look outside. Just because your team is primarily focused on web design, that doesn’t mean that you can’t offer SEO services — you’ll just need to work with a company that offers white label SEO services to make it happen. Ultimately, the more you can offer, the more clients you’ll get; and the more profit you’ll make.
Put Your Expertise To Work
You’re in the business of helping brands reach their target audience. The best way to demonstrate that you’re the agency they need is to put your expertise to work and showcase all that you have to offer. A brand would be much more likely to hire you if you have a great website, your SEO is on point, and so forth.
Showcase Your Happy Clients
Potential clients will have a good sense of what you can offer them by scrutinising your website. But remember that while they’ll listen to what you have to say about what you can do, they’ll pay a lot of attention to what your previous clients have said. It’s recommended to put together case studies of the clients you’ve worked with, the challenges they faced, and how you helped them. If you can show in black and white what you can do, then brands will be likely to work with you.