The last thing anybody wants is to have a forgettable business. You must leave a lasting impression when it comes to everything you do. Your products should leave a positive impact on those that buy them, and anyone who deals with you and your services should be left impressed. Leaving a lasting impression is not as easy as it sounds. It can be even more challenging to get yourself heard and remembered in a world where everybody has something to say. But here are 3 useful tools that can assist you to leave a lasting impression in the business world.
By Team Savant
Image: Tani Olorunyomi
Materials
But when it comes to what you leave behind, you should make sure that everybody knows it is high-quality. If you're leaving flimsy paper-made business cards around, not only do they look shabby, but no one's going to want to take them home. Find out more here about plastic business cards; that will undoubtedly leave a good impression.
The rest of your marketing materials should all be of high quality; it gives the impression that not only do you have money to spend, but that you care about your appearance. This is perfect if you have services or a client-facing business because if you care about your appearance, you care about theirs too.
Communication
Try not to establish yourself as a one-and-done type of business. For example, if you discuss something with a client or a customer, following up can be one of the most powerful things that you can do.
You want to make sure that your client or customer knows that you care about how they feel calmer and have acted on the feedback you have been given.
Keeping in touch with current clients, former clients and constantly communicating well with potential new customers and clients is one of the ways that you can set yourself apart.
Everybody likes to be taken care of, and having a good line of communication is one way to do that.
Respect
You will not see eye to eye with every client and customer because nobody can see eye-to-eye with everybody at all times. There will be some moments when the customer is correct, and there will be some moments when the customer is wrong. It is up to you to always act with the utmost respect.
There are specific ways to communicate that somebody is incorrect or that you have a solution that might suit the problem better.
Being able to disagree with clients and customers is a skill in itself; you don't want your client or customer to come away from the disagreement feeling like they have been disrespected in any way.
However, suppose you approach the conversation with clarity and more of a gentle touch. In that case, the customers will come away understanding that you disagreed, but they will remember that they were treated with kindness and respect.
Above and Beyond
While many people like to make as much money as possible by doing as little as possible to stand out, sometimes it pays to do the extra work. For example — if you have a piece of content that is paid up to 1000 words, give the client a little bit more. Add in those all-important statistics and also flesh out the topic a little bit more.
It might sound like you are doing something if nothing, but in the end, the client will thank you for it and most likely repeat business. There is no harm in adding a little bit extra to what you offer.
And who doesn't enjoy getting more than they bargained for? This is one of the most important things you can do to leave a positive lasting impression on your business.
Are you considering how you can offer the best customer service? Read more: Contact Method: Providing Customer Service Options To Your Customers.